Toyota recently announced that it will be hosting various consumer activities at the upcoming Los Angeles International Auto Show as a part of their new tagline "Let's Go Places." The Toyota Tundra CrewMax will have a special display as it recently went places, and brought something along with it.
The automaker announced it was getting rid of old slogan "Moving Forward" in September at the Toyota National Dealer Meeting in Las Vegas on September 12, and announced that "Let's Go Places" would replace it. With the new slogan, Toyota is encouraging its customers to journey to new places and discover new possibilities. One would think if you are "Moving Forward," you would inevitably "Go Places," but the automaker had to be a little more specific to make sure drivers got where they wanted to go.
"'Let's Go Places' speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define," said Bill Fay, group vice president and general manager, Toyota Division. "It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people's lives."
Fay did add that the new tagline is open to interpretation, allowing Toyota associates, customers, dealers, and suppliers to find ways in which it is most personally relevant to them.
At the LA Auto Show, Toyota will have a featured booth on how the Toyota Tundra CrewMax towed the Space Shuttle Endeavor in Los Angeles. The half-ton truck received no modifications whatsoever and towed the shuttle with a custom built dolly over a bridge on a busy LA freeway. The truck successfully pulled the 290,000 pounds slowly but surely.
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Before towing the shuttle, the CrewMax had already 'gone places,' as J.D. Power and Associates named the vehicle, along with the Ford F-150, the safest pickup truck on the market.
"Every 2012 Toyota Tundra CrewMax is equipped with 8 airbags, including knee airbags for the driver and front passenger," the J.D. Power Associate's website stated. "Additionally, the Tundra comes standard with 4-wheel-disc anti-lock brakes with brake assist, traction control, stability control, trailer sway control, and a Smart Stop system designed to prevent the truck from accelerating if the brake pedal is pressed. A reversing camera and front and rear park-assist sensors are optional."