Texas is the No. 1 selling state for trucks in the country, so it's no wonder automakers are showing off their latest models of the Texas State Fair. As truck sales have been booming throughout 2013, automakers let consumers catch a glimpse at what's to come by showing off some of the latest models that are not on sale yet.
Chevy shows off Silverado HD
General Motors recently showed off the 2015 Chevrolet Silverado HD at the Texas State Fair. The new truck was touting the ability to stay cool while working on the hottest of summer days. Chevy said that the air inlets are sized in order to reduce drag and the front-end seating will ensure the intake stays cool.
Jeff Luke, the brand's executive chief engineer, said heavy-duty pickups are tools that people use to tow heavy trailers and haul big loads, adding that the newest Silverado will enable a truck owner to feel confident taking on some of the toughest jobs.
"It is one thing to generate big power numbers in cool weather, and quite another to maintain power and torque when towing up a long grade on a blistering summer day," Luke said. "We think customers will appreciate all of the work that went into the cooling for the new Silverado HD when they get a chance to really put it to the test."
As owners tend to be a little harder on trucks compared to any other vehicle segment, it's encouraged to equip them with Husky Liners® mud guards to protect their exterior.
Chevrolet wasn't the only automaker showing off their newest rides at the Texas State Fair.
Ford unveils F-Series Super Duty lineup
Truck sales are expected to continue to be strong throughout the remainder of the year, particularly in Texas, and Ford hopes to win some truck fans over by letting consumers see its 2015 F-Series Super Duty lineup. The trucks are equipped with a second-generation 6.7-liter Power Stroke V8 engine. The automaker noted that with the newest engine, truck owners will be given more towing capacity than previous models.
"Truck leadership means never resting, and the Super Duty team has been tireless in finding ways to improve the industry's most popular heavy-duty pickups," said Joe Hinrichs, executive vice president of the Americas, Ford Motor Company. "Super Duty diesel customers will benefit from improved performance and features backed by outstanding Built Ford Tough durability."