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Shoppers' most important factors when buying a vehicleWednesday, May 1, 2013

Category:Car Enthusiast Talk

A recent survey by NADAGuides investigated the most important things people consider when shopping for a vehicle. The survey showed that fuel economy was the most important thing for shoppers, followed by vehicle design, ownership costs and brand perception.

Jonathan Banks, executive automotive analyst for the NADA Used Car Guide, said that vehicle design appearing as the second most important thing to vehicle buyers is a reflection of automakers' abilities to build quality, dependable and efficient designs that light a spark in consumers and burn for years to come.

Among truck buyers, however, fuel efficiency was still the most important factor when buying, while ownership costs were second and just one point behind fuel efficiency on a 100-point scale.

"The close proximity of these two factors resulted from the broad composition of SUV and truck respondents, which was comprised of consumers shopping for pickup trucks and SUVs of all sizes," said Banks. "Shoppers of small SUVs ranked Fuel Economy as their top concern and Ownership Costs as third, while shoppers for mid-size and large trucks ranked Ownership costs as their top concern and Fuel Economy third. Results indicate that larger truck shoppers want to maximize fuel economy, but they also understand that the added size required to support their household and recreational needs will result in higher gasoline costs.

Banks added that in order to compensate for this, buyers will look to reduce maintenance expenses and purchase a vehicle that will hold its value the longest.

Another good way to make sure a car or truck holds its value is by installing Husky Liners® custom fit floor mats. This will ensure the vehicle's interior is clean for years to come, and if you do decide to sell down the road, you will be in a better position to get more for your investment.

Car transaction prices up from last year
As the latest report from Kelley Blue Book shows, car prices are up $154 from last year and buyers should be looking high and low for ways to save as much of that money as possible.

"There is still strong pent-up demand from consumers looking to purchase a new vehicle who have been on the sidelines waiting for at least a few years," said Alec Gutierrez, senior market analyst for Kelley Blue Book . "As gas prices continue to decrease, especially during the summer season, transaction prices should raise as consumers look to purchase larger vehicles."