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New cars more valuable than years pastWednesday, February 20, 2013

Category:Car Enthusiast Talk

There might be a certain amount of uncertainty surrounding the economy and fiscal decisions being made by Washington, but the automotive industry continues to thrive. 

What was a bright spot for the economy in 2012 and is expected to continue to show gains in 2013, the automotive market has been able to encourage consumers to purchase new cars. According to Kelley Blue Book, vehicles have never seen such a wide range of amenities at the prices they are being offered at. 

"Since the 2011 model year, nearly every vehicle in each major selling category has undergone a significant redesign that has upped expectations of consumers by a sizable margin," said Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book . "Shoppers considering one of the latest and greatest can count on significant improvements in fuel economy, performance, build quality, amenities and style from the generation being replaced, and all for only a modest bump in its manufacturer's suggested retail price (MSRP)."

KBB's Fair Purchase Price showed that those looking to purchase a new car in February can expect to pay 94 percent of the MSRP, virtually unchanged from the prices consumers were paying in January and December. KBB said that good cars to buy in February are the Ford Fusion and Honda Accord as the Fusion is available with $1,500 cash rebates or a $209 per month 24-month lease with $2,588 due at signing, and the Accord has an available 36-month lease offer priced at $249 a month with $2,299 due at signing. 

Billy Burrington's truck up for auction
Those looking for a truck in February, or fans of country musician Billy Currington, can bid on Currington's 2012 Ram 1500 Laramie Longhorn starting February 19. As a part of Ram Truck's Road to the Ram Jam, fans and car enthusiasts alike will have two weeks to bid on the truck before it's sold. 

Any potential auto buyers should remember to equip their vehicle with Husky Liners® vehicle floor mats.

Brantley Gilbert's truck sold last week, raising $34,552 for the Iraq and Afghanistan Veterans of America. Currington's truck proceeds will go toward Team Rubicon, which helps veterans find professions in emergency crisis positions. 

"We have found that the skills military veterans cultivate on the battlefield are imperative for disaster response work," said Jake Wood , president and co-founder of Team Rubicon. "Team Rubicon has responded to countless disasters here at home and abroad, and helped thousands of veterans find a new mission after war. The proceeds from this auction will help us continue that mission."

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