Included in the new contract that NASCAR recently signed with Fox Sports Media Group, which totaled $2.4 billion, the motorsport will now begin to stream their races online for fans who can't catch the races on television.
An aspect of the deal with Fox includes "TV Everywhere" rights, which gives Fox the green light to allow live streams of NASCAR races online beginning with the 2013 season-opening Daytona 500 race.
Fox will also be given access to stream pre- and post-race coverage, race highlights and in-progress race highlights.
"NASCAR has been in very good hands and has enjoyed tremendous success the last 12 years in large part because of our fantastic partnership with FOX and FOX Sports Media Group," said NASCAR chairman Brian France. "This extension with FOX Sports Media Group helps position the sport for future growth as NASCAR continues to be an anchor with one of the world's largest and most influential media companies."
According to USA Today, NASCAR might benefit from a partnership with IndyCar, which would bring a younger audience to the motorsport.