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NASCAR considering merger with IndyCar Wednesday, October 31, 2012

Category:Racing News

NASCAR's president Brian France announced recently that improvements will be made to the motorsport to increase interest and keep current fans emotionally engaged. The motorsport is trying to lure a younger audience that doesn't think the sport is as cool anymore, which could make an IndyCar acquisition make more sense.

Even though NASCAR recently signed a $2.4 billion extension with FOX, the sport still has major underlying problems that need addressing, such as a decreasing number of corporate sponsors, a lack of cultural touchstones and falling attendance and TV ratings number, according to USA Today.

The motorsport has made attempts to attract a younger audience, which could be where IndyCar comes in. NASCAR has smart leadership, marketing and stability of permanent venues, which are all areas where IndyCar lacks.

IndyCar, in return, brings a more advanced product to NASCAR that could attract a younger audience by incorporating the digital age and a more diverse lineup.

IndyCar's CEO Randy Bernard recently resigned, leaving the motorsport without guidance.