NASCAR's president Brian France announced recently that improvements will be made to the motorsport to increase interest and keep current fans emotionally engaged. The motorsport is trying to lure a younger audience that doesn't think the sport is as cool anymore, which could make an IndyCar acquisition make more sense.
Even though NASCAR recently signed a $2.4 billion extension with FOX, the sport still has major underlying problems that need addressing, such as a decreasing number of corporate sponsors, a lack of cultural touchstones and falling attendance and TV ratings number, according to USA Today.
The motorsport has made attempts to attract a younger audience, which could be where IndyCar comes in. NASCAR has smart leadership, marketing and stability of permanent venues, which are all areas where IndyCar lacks.
IndyCar, in return, brings a more advanced product to NASCAR that could attract a younger audience by incorporating the digital age and a more diverse lineup.
IndyCar's CEO Randy Bernard recently resigned, leaving the motorsport without guidance.