Mercedes-Benz recently announced that as of this week, it has been a part of the Pro Gold Association for 20 years.
As a part of reaching the milestone, Mercedes-Benz will honor Bernhard Langer, its global golf ambassador, who won the 57th Masters in 1993, the first year Mercedes-Benz sponsored the event. The automaker will pay tribute to Langer at a celebration at River Island, honoring his accomplishments on and off the course.
"Mercedes-Benz and our dealers have proudly supported the game of golf for the past two decades," said Stephen Cannon, CEO of Mercedes-Benz USA. "Golf embodies skill, precision and drive which are themes shared by Mercedes-Benz and our owners. Our global brand ambassador, Bernhard Langer embodies these characteristics and it's fitting that we are celebrating both milestones together."
The Mercedes-Benz brand is known as the Official Patron and Vehicle of The PGA of America, as the automaker supports the PGA Championship, Senior PGA Championship and the 2012 Ryder cup. Those looking to soup up their Mercedes-Benz should look into Husky Liners custom fit floor mats.
Pete Bevacqua, CEO of PGA of America said the PGA of America is proud of its partnership with Mercedes-Benz and salutes the automaker for its commitment to the game over the last 20 years. He added that the Mercedes-Benz brand and its dealers have supported and promoted golf on a variety of levels, all the while raising money for charities and giving back to communities.
In 2012, the Mercedes-Benz Dealer Championship program, which consisted of 84 tournaments and 5,850 participants raised more than $2 million for charity.
Volkswagen Golf named World Car of the Year
The Volkswagen Golf, although it has nothing to do with the PGA, was named the 2013 World Car of the Year at a press conference by the New York International Auto Show and Bridgestone Corporation. The automaker has won the award for the second year in a row and four times since 2009. Previous Volkswagen winners included the UP!, the Polo and the Gofl VI.
"We at Volkswagen are all delighted that the Golf has been named 'World Car of the Year'," said Martin Winterkorn, chairman of the Board of Management of Volkswagen Aktiengesellschaft. "To win this award again shows that the Golf is and remains in a class of its own all around the world. This car sets new benchmarks again and again, not least in terms of efficiency and environmental credentials. Soon, for instance, the Golf will also be launched as a plug-in hybrid and as a 100% electric car."