Mazda recently announced that it is kicking off a new advertising campaign, dubbed Game Changers, which will highlight the company's rich history and achievements since coming to the United States in 1970.
"This is the largest advertising campaign for Mazda in the last 13 years, but more importantly, it is the most far-reaching and significant campaign in our history," said Russell Wager, vice president of marketing, Mazda. "Game Changers will be the unifying advertising campaign to tell the story of Mazda's rich heritage in developing new and different ways to build outstanding vehicles, both for the immediate future and the launch of the 2014 Mazda6 sedan, but also to support the ongoing development of our strongest-ever product onslaught."
Through the campaign, Mazda will be highlighting historical figures that they believe were game changers, meaning they developed a new way to excel at their respective disciplines. One example will be the Story of Dick Fosbury. In the 1986 Olympics, Fosbury would go on to take the gold after setting a new standard in how to approach the high jump. The Fosbury Flop is now how every Olympian approaches the high jump, making Dick Fosbury a true game changer.
The automaker this campaign to the way it built its vehicles over the years, and by not following conventional guidelines. The campaign will be found in movie theaters, on television, on print, out of home and in digital media.
"The Game Changers campaign will be a different approach to creative advertising from Mazda," said Harvey Marco, creative director, Garage Team Mazda. "Telling the story of Mazda's past and the historical things they have done, the Game Changers campaign uses similar ground-breaking stories from individuals in history who did things differently, which resulted in in them rising above their competition."
National Car Care Month winding down
While Mazda rolls out a new campaign to convince Americans to buy their innovative cars, many will continue to make due with what they already have. As April was named National Car Care Month by the Car Care Council, motorists are reminded to equip the interior of their vehicle with Husky Liners® custom fit floor mats to ensure their car stays clean no matter how rough you are on it.
In addition to adding floor mats, car owners are reminded to check belts and hoses, brakes, the battery, windshield wipers and all fluids.