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Lexus customer loyalty spikes based on new cars and their resale valueFriday, February 8, 2013

Category:Car Enthusiast Talk

Kelley Blue Book recently announced that Lexus has the most loyal customers on their website. The automaker is boasting new designs and strong resale value are what keeps them coming back for more.

"Lexus recently redesigned its GS, ES, RX and LS, and each model has played a part in driving increased interest to the brand among new-car shoppers, while also influencing current owners to again consider the manufacturer for their next purchase," said Akshay Anand, market intelligence Web analyst for Kelley Blue Book 's "Lexus has moved in a bold new direction with its vehicle styling, even creating a signature feature with its unique 'spindle grille,' while also catering to financial-minded shoppers by winning the prestigious title of Best Resale Value: Luxury Brand in Kelley Blue Book 's 2013 Best Resale Value Awards."

KBB said that shopper loyalty for Lexus vehicles is up 9.2 percent from this time last year. The automaker topped all other luxury brands in the fourth quarter, only behind Toyota, which has remained at the No. 1 position for five consecutive quarters.

Toyota and Lexus are top in resale value

Last month, KBB gave both Toyota and Lexus Best Resale Value Awards for the brand and luxury brand categories, respectively.

“The competition for Best Resale Value within many segments has become very heated in the last few years, as major vehicle redesigns and new model introductions have challenged the traditional favorites,”said Eric Ibara, director of residual consulting for Kelley Blue Book. “However, for the second year in a row, Toyota and Lexus retain the top Best Resale Value ranking for both non-luxury and luxury brands, based on the average 60-month residual value across all models in each brands' respective lineup. Combined, there is an impressive total of 12 Toyota and Lexus models bringing home 2013 Kelley Blue Book Best Resale Value Awards this year; half of the Top 10 models with Best Resale Value for 2013 hail from either Toyota or Lexus.”

KBB said that a 2013 car will only hold 38.2 percent of its original value after five years of ownership and customers are beginning to factor this into their auto purchases.

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