According to the recently released J.D. Power 2013 New Autoshopper Study, more than 50 percent of Internet vehicle shoppers are open to any brand when they begin shopping, while more than 50 percent of Gen Y buyers are open to consider a brand that fits their needs.
The data showed that 79 percent of shoppers use the Internet when researching a new vehicle, while 47 percent of Gen Y shoppers use their smartphones during the process.
"It is important for brands and websites to pay special attention to Gen Y buyers, as they are increasing in market share at the greatest rate among all new-vehicle buyers and now comprise more than 20 percent of all retail sales," said Arianne Walker, senior director, automotive media & marketing at J.D. Power. "Automotive manufacturers have a great opportunity to influence these buyers during their shopping process, particularly since so many of them begin the process fairly open minded. Additionally, the digital presence of the brand through mobile advertising and content across mobile-accessible sites and apps may be a great way to reach Gen Y buyers, since we see almost half use a smartphone during the shopping process."
The report noted that 98 percent of shoppers visit manufacturer sites to learn about a vehicle they are interested in, while another 80 percent used third-party sites.
"As automotive Internet users continue to rely heavily on automotive manufacturer and third-party websites, an opportunity is created for sites to differentiate themselves further by providing engaging content and useful shopping tools that target consumers at each stage of the shopping process," Walker added.
Vehicles for shoppers on a tight budget
As third-party sites are popular for shoppers, this list from Kelley Blue Book released earlier this year will help those who are also on a tight budget find a vehicle. KBB helps car shoppers find a valuable, yet cheap vehicle, with its list of the 10 best cars for less than $8,000.
Jack Nerad, executive editorial director for Kelley Blue Book 's KBB.com, said that they handpicked vehicles on the list based on the "most appealing mixes of reliability and desirability."
The list includes the 2003 Acura TL, 2004 Honda Odyssey, 2005 Volvo S60, 2007 Chevrolet Silverado 1500 Regular Cab and 2011 Hyundai Accent.