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Ford increasing Hybrid effortsWednesday, February 6, 2013

Category:Car Enthusiast Talk

As Americans are demanding more alternative fuel vehicles, one automaker is looking to take advantage of the growing market. 

Ford recently announced that more than 900 of the company's dealers will soon be certified to sell plug-in electric vehicles, up from 200 in November and accounting for one third of all the automakers dealers. The company expects to be selling EV's across 50 states come springtime. 

Ford currently has three plug-in vehicles that will soon be available nationwide, including the Focus Electric, C-MAX Energi and Fusion Energi. Any auto owners, whether their car takes gas, electricity or runs on sunshine and rainbows, should equip their car with Husky Liners® vehicle floor mats to keep their interiors looking spiffy. 

"With so much excitement and activity surrounding Ford's new electrified vehicles, we can rest assured our certified dealers are invested in being prepared to provide the best possible customer service," said Paul Russell, Ford's field operations manager. "Whether a customer is stopping in to look at one of these vehicles for the first time or picking up their brand-new plug-in hybrid, the certification program ensures we are ready."

Ford recently reported record January hybrid sales, following a record setting fourth quarter of hybrid sales. 

C.J. O'Donnell, Ford Electrified Vehicle Marketing manager said that research shows that 60 percent of new car shoppers are considering hybrid products. 

Hybrids on the up and up 

According to a WardsAuto report, General Motors, Ford, Honda, BMW, Hyundai and Mercedes all recently entered the hybrid market and soon Acura, Infiniti, Honda, Nissan and Subaru will join in the races as well. 

Last year proved to be a pivotal year in the hybrid market. The WardsAuto report showed that 427,605 hybrids were bought in 2012, up from 261,507 in 2011. In addition, it showed that hybrids managed to outsell a number of mainstream segments within the auto industry including midsize luxury cars, small cross/utility vehicles and each of the three SUV segments.

A Thomas Reuters report, Auto Industry Sets Sights on Alternative Power, showed that automakers are increasing research and development for alternative-powered cars. The report showed patents for alternative power increased 182 percent in 2011 when compared to 2006.

"With stringent new fuel economy standards introduced in the U.S. that require global auto manufacturers to double their average mileage requirements, car companies have gotten very serious about alternative power," said Bob Stembridge, an intellectual property analyst at Thomson Reuters and author of the report.