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Car sales continue at strong pace in MarchTuesday, April 2, 2013

Category:Car Enthusiast Talk

As April has arrived, automakers are now reporting sales data from March. Initial reports from Subaru, Chrysler and Kia show that each automaker has a little something to celebrate this month after strong sales in March. 

Subaru recently announced that it sold 36,701 vehicles in March, accounting for the best ever sales month in company history and a 13 percent increase on a year-over-year comparison. According to the automaker, year-to-date sales reached 92,527 units, up 15 percent on a year-over-year comparison and are the best first quarter results in the company's history. 

"We are pleased to see our sales growth continue and surpass the records we set last year," said Thomas Doll , president and chief operating officer, Subaru of America.  "Subaru offers customers uncompromising driving performance and green capabilities.  It is a winning combination that will continue to drive sales."

According to the automaker, sales increases have been seen in the past five consecutive years. 

Chrysler also reported sales increases in March. According to the automaker, it sold 171,606 units in the month, up 5 percent on a year-over-year comparison and the best sales month since December 2007. The automaker noted that the Dodge, Ram Truck and FIAT brands all saw year-over-year sales increases in March, with Ram Truck leading the way with a 24 percent increase. 

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With the latest report, Chrysler has seen 36 consecutive months of year-over-year sales gains, beating out the automaker's previous record of 35 months of year-over-year sales increases from February 1992 to December 1994. 

"With our 5 percent sales increase in March, Chrysler Group has now achieved year-over-year sales gains in every month for the past three years," said Reid Bigland, head of U.S. Sales. "Furthermore, in spite of limited inventory last month on some of our most popular models, we also managed to record our strongest monthly sales since December 2007."

As March came to a close and Kia reported sales of 49,125 units it the month, the automaker capped the quarter off with its second best first quarter sales in company history. According to the automaker, sales were led by the U.S. built Kia Optima for the 16th consecutive month, after it sold 14,366 units in March. 

Kia noted that it is one of only three auto brands to see U.S. sales increase in each of the past four years.