It's one thing for an auto manufacturer to report on how well sales are doing or how "pretty" their latest model is, but it is an entirely different thing for executives of competing companies to show their optimism in their company's future. Well, that is exactly what a recent survey indicated.
The 14th Annual Global Automotive Executive Survey by KPMG showed that global car executives believe that Volkswagen and BMW are the most likely to increase in market share over the next five years.
"Volkswagen continues to be a powerhouse, with consistent market share gains in the U.S. and abroad," said Gary Silberg, national automotive industry leader for KPMG LLP. "It is very interesting to see a luxury brand like BMW jump into the second spot, a sign that the automaker's strategy and vehicles continue to impress the industry. The most noteworthy finding was the dramatic increase for Toyota, an illustration that the company is moving past the recalls and other issues of the past two years and looking to regain its prominent position among the global auto giants."
Both Volkswagen and BMW are coming off record setting sales years in 2012. Volkswagen reported sales of 9.07 million vehicles worldwide in 2012, accounting for an 11.2 percent increase over their 2011 record.
BMW reported sales of 1,845,186 BMW, MINI and Rolls-Royce vehicles worldwide, accounting for a 10.6 percent increase when compared to the automaker's previous record set in 2011.
"Our success can be attributed to our attractive model portfolio, the strength of our premium brands, as well as a strategy of balanced sales across all continents," said Ian Robertson, member of the Board of Management of BMW AG. "We enter the new year with positive momentum and despite the prevailing headwinds in some markets, we aim to achieve another record year in sales in 2013. This year marks the beginning of a new era for the BMW Group, as we launch the all-electric BMW i3 towards the end of the year."
The recent survey also showed that faith in Hyundai to increase market share fell to 61 percent in 2013, down from 63 percent in 2012 and down from 72 percent in 2011. Toyota saw the largest jump in optimism by auto executives, of which 68 percent believe Toyota will increase in the next five years, up from 44 percent last year and 40 percent in 2011.