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Automakers post strong January salesTuesday, February 5, 2013

Category:Car Enthusiast Talk

Automakers are off to a good start in 2013, as January sales reports are just coming out and showing promising figures. Coming off a strong year in 2012, momentum has carried over into the new year as many car makers are seeing record sales numbers in the first month of the new year. 

One company reaping the benefits of pent-up consumer demand is Kia Motors America. The automaker recently announced all-time record sales in January of 36,302 vehicles , accounting for a 2.2 percent increase on a year-over-year comparison. 

Kia reported that the Optima, which is made in the U.S., as well as the Sorento CUV​, lead in sales during the month after selling 11,252 and 8,005 units, respectively. 

"January's record performance comes on the heels of the historic sales milestones Kia achieved in 2012 and signals the beginning of an aggressive launch cadence that will deliver a collection of new cars and CUVs, fulfilling our promise to advance value to new levels of sophistication," said Byung Mo Ahn , group president and CEO of KMA and Kia Motors Manufacturing Georgia.  "Customers continue to flock to our showrooms in search of vehicles that represent a smart buy with world-class style, modern amenities and cutting-edge technologies."

Kia also announced that they are one of three automakers to post overall sales gains in the U.S. in the past four years. In 2012, Kia surpassed 500,000 units sold for its first time. 

The automaker has invested $1.4 billion in the U.S. over the past 10 years and is expecting continual robust growth through the rest of 2013. Any consumers looking for a good way to keep their car looking clean should look into Husky Liners® vehicles floor mats.

Toyota posts strong sales pace in January

While Kia was posting record sales in January, Toyota was also showing strong gains to start off 2013. The automaker reported that January sales reached 157,725 units, accounting for a 21.6 percent increase on a daily selling rate basis. 

The Toyota division sold 141,514 units, up 21 percent from January 2012 on a daily selling rate basis. 

"The sales pace we saw in the fourth quarter of last year rolled into January, exceeding our expectations for the industry," said Bill Fay, Toyota Division group vice president and general manager, Toyota Motor Sales. "Toyota started the year off strong, with total sales up over 26 percent, more than double the industry average. With the 2013 Avalon and 2013 RAV4 off to a great start, our focus remains firmly on new products and taking care of our customers."

The Lexus division sold 16,211 units in January, up 26.8 percent on a year-over-year comparison. 

Luxury automaker sees record January sales

Like Kia, Mercedes-Benz reported a record January sales of 24,059 units, accounting for a 10.7 percent increase from January 2012. 

"We've set another record this January and are breaking into 2013 at a strong sales pace," said Steve Cannon, president & CEO of MBUSA. "It's a historic time for the brand with product milestones that will drive our momentum.  Our new CLA, the star of our Super Bowl ad this weekend, will reset the entry point.  Stay tuned as product innovations continue throughout the year with the introductions of our completely redesigned E-Class and new generation of our flagship S-Class."

The automaker reported that sales were led by Mercedes-Benz passenger vehicles and SUVs. The C-Class posted sales of 7,214 units, up 10.6 percent on a year-over-year comparison, while the ninth generation E-class sold 5,469 units and the M-Class sold 2,928 units. 

After showing a strong recovery in 2012, automakers are poised for significant growth in the new year as consumer demand is up and affordability conditions are encouraging new car purchases.

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