Toyota recently announced that its theme for the 2013 Chicago Auto Show will focus on the automaker's success in America, as it secured multiple awards for its fleet of vehicles and rebounded sales numbers.
The automaker will be showcasing various concept cars at the event that will give the public a look at where the brand plans on going in the next few years. Another vehicle that will appear at the show is the Toyota Avalon, which will be mounted on a platform made of 5,000 pieces of glass. The automaker will also feature a virtual reality experience for event-goers, giving them a glimpse of what its like to drive around in an Avalon.
"Chicago has long been considered one of the top drawing consumer auto shows in the country," said Brent Marrero , auto show planner for Toyota Motor Sales. "This year, we wanted the exhibit to not only showcase our incredible products but also our heritage in the United States. We know that 'made in America' is especially important to people living in the Midwest, and we feel we have a great story to tell, with 70 percent of all our vehicles sold in the U.S. being built here as well."
Toyota has best resale value
Toyota received various awards for its safety and reliability this past year. Recently, Kelley Blue Book said that Toyota was the most likely brand to hold its resale value, while Lexus was the most likely luxury automaker to hold its value. Any auto owners looking to preserve the resale value of their car should install Husky Liners® vehicle floor mats, keeping their interior looking as clean as the day they pulled of the lot.
“The competition for Best Resale Value within many segments has become very heated in the last few years, as major vehicle redesigns and new model introductions have challenged the traditional favorites,” said Eric Ibara, director of residual consulting for Kelley Blue Book.. “However, for the second year in a row, Toyota and Lexus retain the top Best Resale Value ranking for both non-luxury and luxury brands, based on the average 60-month residual value across all models in each brands' respective lineup. Combined, there is an impressive total of 12 Toyota and Lexus models bringing home 2013 Kelley Blue Book Best Resale Value Awards this year; half of the Top 10 models with Best Resale Value for 2013 hail from either Toyota or Lexus.”