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GAAMA names Mazda6 Best New Vehicle

Monday, April 29, 2013

Category:Car Enthusiast Talk

The 2014 Mazda6 was recently named the Best New Vehicle at the Atlanta International Auto Show by the Greater Atlanta Automotive Media Association.

GAAMA President Davis Adams said the new car has a mix of all the right things for a great car including reliability, outstanding fuel efficiency, stunning design and affordable pricing, adding that it's just what a car should be for drivers today.

The new Mazda6 boasts SKYACTIV technology which allows the engine, transmission, body and chassis to work together for a better performance and fuel efficiency. Jim O' Sullivan, president and CEO of Mazda North American Operations said that it is an honor to receive the award and with leading class highway fuel efficiency at 38 miles to the gallon, the car is not only fuel efficient but stylish and fun to drive.

GAAMA provides a forum for newsworthy people and products in association with the auto industry. The media group voted on all the new vehicles at the auto show and decided that the Mazda6 was the leader. The completely redesigned 2013 Mazda6 starts at $20,880. New car buyers should also remember to equip any vehicle with Husky Liners® car floor mats. These liners will ensure that stains stay off a new car's carpet and on top of the liner, making clean up easy and keeping the car looking as clean as the day it pulled off the lot.

Mazda starts new ad campaign
Mazda recently announced the start of a new advertising campaign dubbed Game Changers.

"This is the largest advertising campaign for Mazda in the last 13 years, but more importantly, it is the most far-reaching and significant campaign in our history," said Russell Wager, vice president of marketing, Mazda. "Game Changers will be the unifying advertising campaign to tell the story of Mazda's rich heritage in developing new and different ways to build outstanding vehicles, both for the immediate future and the launch of the 2014 Mazda6 sedan, but also to support the ongoing development of our strongest-ever product onslaught."

The automaker will relate the way it never followed conventional guidelines to achieve its success, similar to so many other game changers, like Dick Fosbury, who invented the Fosbury Flop in the high jump.

"The Game Changers campaign will be a different approach to creative advertising from Mazda," said Harvey Marco, creative director, Garage Team Mazda. "Telling the story of Mazda's past and the historical things they have done, the Game Changers campaign uses similar ground-breaking stories from individuals in history who did things differently, which resulted in in them rising above their competition."