Trucks are cheaper in December, like last night's bagels

Wednesday, December 12, 2012

Now is the time to buy a truck for any of you in the market. Why?

Well good question. Let's simplify it. Say you show up at your local bagel shop. Yesterday, they just made hundreds of bagels, and nobody came into the store. Now, swimming in bagels and still making fresh ones, the bagel shop is offering yesterday's bagels, which really are just as good as today's bagels, for a much lower price.

December is the month to buy a truck for a similar reason because incentives are at their highest point, primarily because, like the bagel shop, supply has run up on trucks. Automakers are trying to encourage consumers to take trucks, like yesterday's bagels, off their hands at lower price, while they still pump out new models.

General Motors has an oversupply of Chevrolet Silverado and GMC Sierras, although they don't taste as good as a poppy seed bagel, they do offer better savings than last night's bagels. TrueCar.com believes that incentives for GM pickups have risen as high as $5,000 in December per truck, up from the less than $4,000 in incentives being offered on the Silverado last month.

According to GM officials, the automaker had a slow month for pickups in November because the $4,000 Silverado incentive, which is high with all things considered, was not enough compared to the their competitors. It appears more company's than one were trying to dump 2012 model trucks to make way for the new 2013 models.

“What we saw in the marketplace in November, we felt they were extreme and the data bears that out,” Alan Batey, GM vice president of U.S. sales, told Bloomberg on December 3. “We came off of a very, very stronger October, and we expect we’ll pick it up again in December. So, this is a one-month adjustment and nothing is going to change on a longer-term basis.”

Potential buyers looking to save money on a 2012 truck should buy now. Those wanting a cheap bagel, who knows, that was just a story. However, those looking to keep their interiors as fresh as a new bagel should install Husky Liners® vehicle floor mats.

December last year saw similar truck incentives as this is common at this time of year. Jessica Caldwell, an industry analyst at Edmunds.com, said that GM's Silverado incentive this time last year was $4,500, in line with this year. So take advantage of the deals while you can.