Car sales to be high in 2013, large truck segment to grow

Wednesday, January 2, 2013

After posting a strong sales year, the automotive industry is poised for a similar showing in 2013, one firm predicts.

Polk, a leading global automotive intelligence firm, anticipates that new light vehicle registrations will increase 6.6 percent to 15.3 million vehicles in 2013 when compared 2012. In addition, the group believes North American production volumes will reach 15.9 million units, accounting for a 2.4 percent increase on a year-over-year comparison.

After finally reaching a budget deficit decision, Washington has led the industry to believe the economy will continue to grow, as automakers increase production capabilities throughout the region. Analysts from Polk do not, however, expect sales levels to reach their height before the recession.

"Polk expects continued recovery in the industry in 2013 and 2014, a positive sign for the U.S. economy," said Anthony Pratt, director of forecasting for the Americas at Polk. "The auto sector is likely to continue to be one of the key sectors that lead the U.S. economic recovery; however, we don't expect to realize pre-recession levels in the 17 million vehicles range for many years."

While Polk predicts the midsize vehicle segment will continue to lead sales during 2013, they do expect that large trucks, after five years of declines, will likely grow as automakers showcase new trucks in 2013 and 2014. General Motors, Toyota and Ford are all planning on releasing redesigned trucks in the next 18 to 24 months.

Ram 1500 leads the way in 2013
The Ram 1500 is one truck that will help revitalize the large truck segment. Motor Trend, and more recently, Mark Phelan, a writer for the Detroit Free Press, named the Ram 1500 as the 2013 Truck of the Year.

The Ram 1500 is one truck that will help revitalize the large truck segment. Motor Trend, and more recently, Mark Phelan, a writer for the Detroit Free Press, named the Ram 1500 as the 2013 Truck of the Year.

Those considering a purchase in 2013 should remember to equip their vehicle with HuskyLiners® custom fit floor mats, as they will keep spills on the liner and off the vehicle's new carpet.

"The new Ram 1500 takes a massive step forward in technology and fuel economy, representing the direction the Ram Truck Brand is heading with all its models," said Fred Diaz, president and CEO Ram Truck Brand and Chrysler de Mexico, Chrysler Group. "We are honored to have an endorsement from the Detroit Free Press and Mark Phelan. This award will be well-received by our dealers and customers, reiterating the fact that Ram has the best truck on the market."