Automakers happy with April sales reports

Thursday, May 2, 2013

Automakers have come a long way since the recession and the latest reports are a testament to that.

During and since the recession, many Americans were forced to put off a new car purchase because they couldn't afford it. Since then, the average age of vehicles on the road has reached a historic high, and since the economy has gotten going again, consumers are finding that now is the time to make a purchase.

Hyundai recently announced that it sold 63,315 units in April, accounting for a 2 percent increase on a year-over-year comparison and reaching an all time sales record for the month.

"While we did a decent job matching production levels with strong demand for Azera, Elantra and Santa Fe, our U.S.-built Sonata inventories remain among the lowest in the segment, and we continue to work to meet demand for all variants of our fast-turning mid-size sedan," said John Krafcik, president and CEO of Hyundai Motor America.  "Our new Sonata Hybrid has been a focus model for us though, and here we've been able to support a 40 percent year-over-year sales increase with additional production and high consumer interest in our upgraded hybrid powertrain with its industry-leading Lifetime Hybrid Battery Warranty."

Nissan also shows strong gains
Hyundai was not the only automaker showing strong sales numbers in April. Nissan reported that sales in April reached 87,847 units, accounting for a 23.2 percent increase on a year-over-year comparison. Any new car owner looking to keep the inside of their vehicle as clean as possible should look into Husky Liners® vehicle floor mats

"April was a very good sales month for the Nissan division, not only from an overall volume standpoint where we were up more than 24 percent, but also in retail where our sales rose more than 32 percent," said Jose Munoz, senior vice president, sales and marketing at Nissan Americas. "In the first quarter of 2013, we improved our retail sales by more than 4 percent while reducing deliveries to fleet customers by more than 17 percent. We continued this trend in April with retail up 29 percent and fleet mix down over four percentage points from one year ago, which proves that our new products such as Altima, Sentra and Pathfinder are taking strong hold in the marketplace."

Nissan also noted that sales of its popular Altima increased 35.4 percent in April on a year-over-year comparison.