As housing starts rise, so do truck sales

Tuesday, November 20, 2012

Auto manufacturers are expecting that with an improving housing market bolstering new home constructions, pickup truck sales will also increase.

Those in the market for a pickup might want to consider the 2012 Ford F-150 and Toyota Tundra CrewMax as both were named the safest trucks by J.D. Power and Associates. Truck owners, especially involved with construction, should equip their vehicles with Husky Liners® mud flaps.

Chrysler recently announced that it will be adding more than 1,000 workers to its Ram pickup factory as the automaker is expecting higher demand for the truck, while Ford and General Motors both said truck sales are increasing after remaining flat over recent years.

Tom Libby, lead North American Forecasting analyst at Polk research firm, told the Associated Press that truck sales rise and fall with housing construction as many construction workers and contractors buy the vehicles for work. He added that since there is an increasing amount of construction, truck sales will increase along with it.

In addition, there is pent-up demand for trucks. Ford Americas President Mark Fields said recently that 53 percent of full-size pickups on the road are 10 years or older while 27 percent are more than 15 years or older, representing the oldest age for trucks on the road ever recorded.